The Importance of the Facebook User Experience 0r UX
Facebook was designed to connect real people and empower sharing.
These are the tentpoles of the Facebook platform that will never change. For brands, this means that the more they understand their fans, post engaging content and develop reciprocal relationships, the more fans will respond.
By design, to get Facebook working for you it all comes down to the user experience (UX).
For social brands, UX is quite important, because Facebook is a place to develop fantastic and passionate fans who have strong feelings about products and can quickly influence others in their network. Great Facebook Page UX lays the foundation for an exciting community that allows community managers to nurture valuable relationships.
But, thinking UX can be tricky, because it requires us to shift perspectives. When laying the foundation for a brand’s Facebook Page, this shift in perspective can be fruitful for fan interactions. One quick suggestion to get you started thinking about UX for your brand’s Facebook Page is to use your logo, but don’t let it dominate.
A logo translates into recognition, so it’s something we often want to see everywhere. But on Facebook, brands should be careful not to oversaturate fans, and risk annoying them. By using your brand’s logo as the “profile picture,” you’ll get just the right amount of saturation, as it stands out at the top of the Page, and each time a message from the brand is posted. Saving areas like the “cover image” and “tabs” to showcase brand culture and extend design themes, adds better a better UX for fans, allowing them to visually understand how to interact with the Page.
The whole idea of UX on Facebook is to design with the user in mind. By laying a foundation that is focused on fans, brands tap into the essence of what works on Facebook – a destination that encourages sharing, openly and often.
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